Simplarity is a young innovation consultancy, however between us we have over 50 years of business experience.

The idea of Simplarity originated in 2017 but the company was founded in the midst of the global pandemic in July 2020.

For us Simplarity is not just our company name. Simplarity is a combination of “simple” and “clarity” and it is our commitment to help our clients finding simple and uniquely tailored solutions to resolve their complex challenges in: Strategic Innovation, Innovation Management and Process Optimisation.

Simply put: we make the complex simple.

Alexandra Rogacheva, Ph.D.

Alexandra is the Innovation Lead. She is an expert on innovation and technology development with more than 20 years of combined experience in technical and leadership roles in both industry and academia. Alexandra’s passion for innovation makes her a lifelong learner who is always keen to share her knowledge and help others achieve their goals. She believes that organisations with the right innovation capabilities are better equipped to meet market challenges and deliver value to all stakeholders in an ethical and sustainable way. Over the years she has successfully designed and implemented innovation initiatives and strategies driving business growth and fostering the culture of innovation. She will help you find simple, fit-for-purpose solutions to meet specific needs of your organisation and realize its growth opportunities.

Alexandra Rogacheva, Ph.D.

Innovation Lead
Mazigh Buzakhar

Mazigh is the Digital Lead. He is an expert in Electrical Engineering with over 15 years of experience in telecommunication and energy industry, running projects in field operations and management. Over the years he delivered engineering projects including new concept data monitoring and management model. He is passionate about all aspects of digitalisation, big data and AI. He is motivated by converting challenges into successful outcomes making a difference.

Mazigh Buzakhar

Digital Lead
Marta Marjan

Marta is the Creative Lead with over 17 years of practical experience in Projects and Operations. She has been holding industry specialist, managerial and consultancy roles around the world. Her passion and expertise is in sustainable improvements, optimisation and digitalisation - increasing customers' profitability and influencing cultural changes. With her multicultural background, challenging the status quo to generate value added ideas comes to her naturally.

Marta Marjan

Creative Lead