Who We Are

Simplarity, a concept originated in 2017, blossomed into a company in the midst of the global pandemic in July 2020.
To us Simplarity is not just our company name. Simplarity is a philosophy, born from the fusion of “simple” and “clarity”. It embodies our dedication to delivering clear guidance to our clients, leading them towards simple and uniquely tailored solutions for resolving their complex challenges.
Picture your business as s a skilful turtle navigating the ocean’s depths.
When the turtle in its natural environment, it harnesses currents to propel itself in the right direction, it swiftly adjusts its course when confronted by threats. However, when pushed out from its natural habitat, it becomes vulnerable and lost.

Now, let’s translate this into the world of business. Imagine that these ocean currents, along with the vibrant marine life, symbolize opportunities and risks such as market trends and customer behaviors. Imagine that the turtle’s flippers represent your strategic propellers, demonstrating your agility and resilience in times of disruption and uncertainty. And imagine the turtle’s shell as a reflection of your strengths and weaknesses, including your competitive advantages.
That’s where Simplarity comes in. Through analysis and innovative thinking, applying our expertise in improving business systems and redefining business models and strategies, we transform convoluted problems into streamlined solutions and help our clients to define a clear pathways to success. Simply put: we make the complex simple.

Our Vision, Mission & Approach

Our Values

Every decision is guided by our core values in mind.

Our Team

Simplarity’s Founders

Dr. Alexandra Rogacheva


With 20+ years of experience working in industry and academia Alexandra offers extensive expertise in innovation and technology development.
A dedicated lifelong learner, she empowers others to achieve their goals through developing robust innovation strategies, building strong innovation capabilities and fostering innovation culture.
Her expertise will help you to deliver tailored solutions for the growth needs of your organization, ensuring ethical approach and sustainable long-term success.

Marta Marjan, MSc, MBA


With 20+ years of expertise in the Cleantech, Energy and Manufacturing Industries,
Marta specialises in driving transformational and change management initiatives assisting your organisation in transitioning and preparing for the challenges of tomorrow.
With a talent for integrating solutions that yield tangible results and significant business outcomes, she is your partner for success.
Her wealth of experience will help tackle your intricate business challenges, while her transformational expertise and strategic vision will set your business on a path to prosperity.

Our Corporate Social Responsibility (CSR)

At Simplarity, our logo’s sea turtle isn’t just a symbol – it’s a commitment. Proudly adopting the endangered green sea turtle in collaboration with WWF. This endeavour represents not only our dedication to preserving biodiversity but also signifies our promise to guide your business towards sustainable success. Join us in making waves of positive change.