Marketing & Innovation: 3 ways that Marketing can strengthen your Innovation Capabilities.
Trying to build your innovation capabilities? Then don’t underestimate the importance of marketing. There are at least 3 reasons why it is essential for marketing and innovation teams to work together efficiently and effectively. We discuss those reasons and suggest how to start building such a collaboration.
Innovation – 4 key capabilities of Champion Teams
What innovation capabilities matter when a company wants to realise the value of new ideas and achieve sustainable growth? There are at least four capabilities that play the key role here.