Fuelled by an enduring curiosity that was ignited at a young age, Alexandra’s favorite question “why” has consistently guided her educational and professional pursuits. This critical inquiry has led her to choose physics as her major in university and has become a pivotal tool in her approach to solving complex business challenges related to innovation. Passionate about innovation, she strongly believes in the power of developing the right innovation capabilities within organizations. This allows them to navigate their challenges and deliver ethical and sustainable value to all stakeholders. Alexandra’s approach is a unique blend of creative and design thinking, with a strong emphasis on establishing beneficial stakeholder relationships and fostering multidisciplinary teams. Her unique skill set has been refined through a combination of a robust engineering and scientific background, extensive managerial experience, and deep industry knowledge. This enables her to design and deploy processes and initiatives that strategically enhance innovation capabilities within business organizations.